When you make a sales call to a new customer, you want them to remember you. You leave your business card and literature about your company. What happens when you leave? If they are interested in your goods or services, they will probably file the information until they need it. If the person you talked to is not the decision maker, you can expect to find your information in the trash. Token gifts are great ways to remind your clients and potential customers about you and your company. Small items are usually accepted by most companies.

If you are considering elaborate items to win over their business, be sure to check with the company policy before offering expensive gifts. Some companies may consider it a bribe and ban you from their vendor list.

• Notepads and pens

The first person you meet when calling on a new business is the receptionist. They use notepads every day. Inexpensive pads will remind them of your call for a short while, but if you supply them with sticky notepads or the large cube, you will surely be their favorite. Pens should have black or blue ink and write well. Make sure your company name and logo look professional.

• Anti-Stress Balls

Foam rubber squeeze balls help prevent carpal tunnel syndrome for people that are tied to a computer all day. Sometimes you just need to squash something when you are having a bad day. Maybe its playtime and you want to toss and catch. Chances are you probably have a stress ball somewhere in your office. Many shapes can be imprinted with your company name and logo. Choose an item or character that relates to your business as an added reminder of why they should do business with you. Airlines and travel agencies can promote their business with airplanes or round balls shaped like the world. Auto dealerships, rental and repair shops can print their name on colorful cars. Realtors or builders could print their name and phone number on a house. Check out the wide selection with your promotional product provider.

• Desk Items

Printing your corporate name and logo on everyday desk items makes sense. Staplers and staple removers, calculators, pen and pencil desk sets and tape dispensers are useful promotional items your customers will appreciate.  Your business will be the name they remember the next time they need your goods or services.

• Calendars

Nothing exceeds the return on advertising investment when you give your customers a calendar.  Your message will be displayed 365 days a year for a minimal cost.  Custom calendars can be designed from photos that pertain to your business.  Classic cars, beautiful scenery and sports themes are popular subjects that everyone enjoys looking at on a daily basis.  Make sure your company name and logo appear on every page. Wall calendars, tri-fold desk calendars, desk pad calendars and personal pocket calendars are welcomed gifts.

• Consumable gifts

Saying thank you with a gift of food or drink will make a lasting impression if presented properly.  A fruit basket or box of cookies with your business card attached is an inexpensive way to say thanks. A fine port in a unique crock or clear decanter graced with your business name is an elegant way to celebrate your business partnership.